Yes, biz tech can be HELLA overwhelming, even more so when you’re not naturally a tech person.
I totally get why new online business owners feel like they’re in a foreign land where they can’t read the signs or maps.
“Automated email funnel, what? Segmentation, huh? 🤔”
But in the few years I’ve worked in B2B tech during the day and with online entrepreneurs and side hustlers at night, I’ve noticed that most online business owners are wayyy overcomplicating things.
I see so many of my friends get bogged down with trying to use certain tools or implement certain marketing automation tactics in their business that are meant for totally different businesses.
Like a solo blogger thinking they needed enterprise email marketing software because it’s what their favorite online business influencer uses.
Or a freelance service provider trying to get a fancy funnel software to fit into their business without completely changing their business model.
Then, there’s the other side of things…
Businesses growing really fast and the entrepreneurs behind them still running things the same way they did on day one.
And while two different extremes, both of those problems (and so many more!) are caused by the same mistake:
They put tools before business systems.
“But wait – aren’t tools and systems the same thing? 🤔”
Not so, my friend! Not. so. And THAT’S where the trouble starts.
[click_to_tweet tweet=”Systems vs. tools: are you confusing yourself with this business systems mistake? 🤔 via @thatbberg #entrepreneurship” quote=”Systems vs. tools: are you confusing yourself with this business systems mistake? 🤔”]
The Problem With Looking At Tools Before Business Systems
If you go to a webinar to find out the “X tools you need to start an online business” before you know what you’re looking for, you end up wasting time trying to figure out tools that don’t even make sense for your business.
Maybe you even end up making a major change in your business – like creating a digital product or overhauling your lead generation process – just to make it “fit” with a tool you think you should be using.
That’s because you started looking at tools before knowing what business systems you need them for.
Sure, tool roundups can be helpful (that’s why I wrote one). But to pick the best tools for you, you need to know what they’re going to help you with.
Which processes they will make easier? How will they accomplish that?
WHAT IS THEIR ACTUAL POINT?!
Tools are nothing but building blocks, the bricks and material you use to build your business. You still need the big blueprint.
That’s basically what systems will tell you.
[click_to_tweet tweet=”‘Tools are just the building blocks you use to build your business. You still need the big blueprint. That’s what systems will tell you.’ – @thatbberg #entrepreneurship #productivity” quote=”Tools are just the building blocks you use to build your business. You still need the big blueprint. That’s what systems will tell you.”]
Because it’s not enough to collect all the right parts for your business. You still need to know what you’re building in order to put them together.
If you’re jumping into selecting softwares and signing up for tools without getting your systems in place first, you don’t really know what you need tools for or what they’re supposed to do…or all these other REALLY important things.
THAT’S why it’s so freaking hard for you to decide between Buffer and Hootsuite, or ConvertKit and ActiveCampaign, or whatever tools are giving you trouble right now.
In this post, we’re going through both in a little more detail, and talk about how to choose the best tools and systems for your biz.
So, Business Systems…Those Are What Again? 🤔
Systems are where it ALL starts. All the business, all the fun. 🤓
A system is a decided way, method, or process of doing something in your business. Anything in your business.
I like to say that all business have systems whether you know them or not. What separates the organized businesses from the chaotic is defining, following, and improving them.
So simple. 😀
A good system will be super detailed, actually written out somewhere, and answers questions. Things like the who, what, when, where, why, and how of whatever process we’re talking about.
So here’s an example of a quick summary of a guest post publishing system:
Proofread and publish blog posts from guest contributors
Guest posts are proofed on Tuesdays and published on Wednesdays
Google Docs, Wordable.io, WordPress admin
To make sure all content is published correctly, on time, and ready for distribution
- 1. Receive draft from guest blogger via Google Docs
- 2. Proofread guest post content
- 3. Import content to WordPress via Wordable
- 4. Finalize and publish guest post in WordPress.
Now, a good system will have more detail on the step-by-step instructions in the “how” section, and maybe a little more in the other sections too, but the basics are covered.
And notice how in the “where” part of that list, I mention a few tools that are used in the “how” bullet?
That’s where tools come in! 🙌
Let’s Talk Tools Now
If systems are an outline of what you do, the tools are how you do it, or what resources you use for help. They’re the apps, websites, and platforms that help you carry out systems – the building blocks that systems are made out of.
Here are some examples of tools and the systems they can help you with:
- ConvertKit can help with your system to send marketing emails
- SmarterQueue can help with your system to promote old blog posts
- Thrive Architect can help you with your system to create new landing pages
BUT, BUT, BUT!!!
Something like a ConvertKit is NOT a system on its own, and doesn’t replace a system either.
Tools are amazing. They do things so crazy and helpful that it’s almost like magic. 🔮 When used well, the effect they can have on your processes really can be magical.
But you can’t just rely on tools without having a strategy for them.
And that’s where so many online biz owners run into tool trouble.
Why Business Systems Come First
Tools can only make your life easier when they’re guided by systems and when you know what the hell you’re supposed to be doing with them.
That’s right – using tools is just like any other part of business – you need a plan.
Stop avoiding it. Embrace it. Love it.
When you jump into choosing tools for tasks you’ve never decided on the best system for, you have no idea what kind of tool you really need, what it needs to accomplish, or how to tell if it’s actually helping you.
Then a few other things start to happen. You:
- Easily think that every great tool is “a must-have.” So you start spending your money all over the place since you don’t know what you really need.
- Hop from one option to another, all of which pretty much the same things, because you don’t know how to choose which one is best for you.
- Waste money on monthly subscriptions for tools you don’t need.
- Waste time learning how to use tech that won’t help your business grow.
And it all becomes a big techie mess you’ll eventually need to clean up.
You don’t want that now, do you?
So set your business systems first, then figure out what tools you really, really, really need in order to execute them. Everything else is just a toy.
Because tools are just tools if you don’t have systems telling you how to use them.
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