Note from Brittany: today we have another guest post with examples of solopreneur productivity tips! 🙌 This roundup is thanks to my social media pal and community member Raelyn. She’s featured quotes or links from me on her blog before, so I’m excited to hand my own site over to her for the day! 😀
As a solopreneur, my business is essentially a one-woman show. I do look forward to outsourcing in the future, but for now, it’s just me running the whole business.
Over the years, I’ve learned to stay efficient as a business owner. These are my 6 best time-saving tips that I hope will be useful:
1. Have scripts for everything
If you find yourself chained to your desk all day long because you are too busy answering emails, it is time to implement some systems. Email scripts (or templates) are great because they allow you to answer common inquiries with a well thought-out answer that can be pasted into your replies within seconds.
For example, I run a popular Pinterest group board for bloggers and online entrepreneurs. Every week, about 5-10 people will email me asking if they can be accepted as a contributor. I have found that using a script to reply to such requests dramatically decreases the time I spend maintaining my Pinterest group board.
Also, I have scripts to reject people when they ask for favors like product review requests, which allows me to give timely rejections in a polite and professional manner.
2. Reduce unsolicited emails by tweaking your contact page
As my business grew, so did the number of people reaching out to me wanting something from me. Unfortunately, most of these requests do not bring any value to me. As much as I want to help everyone, that is logistically impossible.
For instance, many people email me asking to guest post on my blog when I don’t accept guest posts. Another example would be new bloggers reaching out asking for me to share their articles, even though I have never had any prior contact with them.
Responding to such emails quickly became very tiring.
Hence, my advice to you is to edit your contact page to clearly state the kind of inquiries you would entertain. You should also answer common FAQs on your contact page, such as whether you accept guest posts or not.
3. Create an automated email sequence
Each email subscriber is at a different point of their relationship with you. Someone who has just joined your email list yesterday will view you very differently as compared to an “older” subscriber.
As such, it would be very beneficial for you to craft out an automated email sequence to welcome new subscribers into your community.
This achieves a few objectives: You save time creating content for new subscribers. You can also repurpose your email content by sending it multiple times, as compared to an email broadcast that will no longer be useful the moment you have sent it to your current subscribers.
Most importantly, everything is sent without any additional effort from you, once you’ve set up the email sequence.
4. Schedule your social media posts
If you’re still posting on your social media profiles manually, you need to start scheduling your social media posts. Instead of spending 2 days a week coming up with new content to post on social media, you’re able to work on other important activities in your business.
Personally, I spend one afternoon every 2 months scheduling all my Facebook posts ahead of time. By dedicating a specific time to post on my social media platforms, it ensures that I remain active on social media regardless of how busy I actually am.
I recommend using Facebook’s built-in page scheduler, which is absolutely free and easy to use.
5. Plan your content strategically
Based on my experience coaching 1:1 clients, many bloggers procrastinate writing new content because they have no idea what to write about.
Hence, I recommend that you create your content plan a few months ahead of time. It is much easier to remain on schedule if you know what to write about ahead of time.
Similarly, have a newsletter content plan and know ahead of time what you want to send your subscribers, and when.
6. Write article outlines first
Unfortunately, I tend to spend way too long writing my articles, resulting in a lot of half-written articles that will never be published.
I have found that writing a simple outline of the points I want to cover in my article (before writing the actual article) helps tremendously.
This outline is really simple, containing just a couple of sentences that include the main points of what I want to blog about.
I’ve found that when you start with an outline, it’s easier for you to get started with your writing. Completing the easier task of writing an outline gives you a sense of achievement, which will incentivize you to complete your article.
Start being more efficient today
As a solopreneur, you probably have to juggle multiple commitments along with running your business. I hope that you will take advantage of these time-saving strategies and start transforming your business into the time-efficient powerhouse it can be.
Raelyn Tan is a blogging and digital marketing strategist who helps online entrepreneurs build their dream blog + businesses at http://raelyntan.com. Learn how to start a profitable blog in her FREE 4-part Blogging For Beginners Series, which has been shared more than 40,000 times. She recommends that you start with part 1 of 4 of the series, where you will learn how to start a blog in 20 minutes.